Social Networking. It’s fun, it’s powerful.
Today I had lunch with a colleague (Janice) I haven’t seen in 4 years. She worked for a corporation in town that did a lot of business with my old company (Interactive Ink).
She reached out because of a series of quotes I posted on LinkedIn. I remember posting the quotes because I was a little nervous about it. You see, I began to be more myself, more authentic.
I read a lot of books, blogs and articles that have nothing to do with my profession. They’re motivational and inspiring.
I decided that week to post several quotes that were helping ME get more motivated and passionate about work. I love what I do and that’s what I was posting, quotes about doing what you love and trusting the money will follow.
Janice said that after reading my posts, she thought, â€œKathy has some interesting things going on â€“ I’m going to connect with her again.â€ She also took the time to fill out a great recommendation for me on LinkedIn!
Here’s another great example:
On FaceBook I was lead to an artist who paints silk. Joy Silk. The page has lots of pictures of the beautiful work, so I clicked the â€œLikeâ€ button.
The next day, I received an email (on FaceBook) from the owner of JoySilk.com offering me 20% off any order FOREVER because I became a fan (or a Liker). I thought that was such a great idea that I emailed her back and told her so. Within a few minutes, she emailed me, thanked me and asked about doing business with ME!
She went to MY FaceBook page (personal one) and discovered my company and liked what she read!
THIS is what social networking is about: Making connections with people or businesses that you never would have found otherwise, reconnecting with people or businesses you already know, getting to know them better, and solidifying great customer relationships.
Business is done with those you know and trust.
Remember: Share Your Passions! Connect. Discuss. And be Authentic!