A website should have your back.
When you’re out and about you constantly meet people who want to know more about you and your company. Of course, we’ve all heard of the “elevator pitch”, a 30 second soundbite that entices people to want to know more. The most effective way for them to learn more about you is your website.
You need a website that “has your back”. This means that no matter how long or short the conversation is, you can send someone to your website and you KNOW that when they go there you have all the information they need to UNDERSTAND what it is you do, and how you are.
You also need multiple ways for them to contact you, or “conversions.” You are converting them from being interested to engaging with you in a conversation!
Here are the most important conversions:
- Sign up for your free download
- Fill out your contact form
- Buy a product
- Sign up for an upcoming event
- Download an e-book
- Comment on blog
When people engage with any of the above methods, you know they are interested, they are giving you permission to contact them, and you now have their contact information.
The next step is to have a good social media and email marketing strategy, which is easier than it sounds!