A “Before & After” website redesign.
A caveat – I did the strategy and both of the designs.
The first iteration I did 3 years ago IN ONE DAY. It’s for my husband who was asked to be on Talk Show Radio. Of course, both of us couldn’t let that happen without a website where people can check out the work and sign up for his email list! (We both have been working in technology for 20 years – and yes, we started when we were babies:)
So, here is the before:
Now, this qualifies for an authentic website (albeit an extremely basic design!)
I love the first line,“Do You Yearn to Make a Bigger Difference & Play a Bigger Game?”
Right off the bat the user is challenged to decide if this is a website they want to continue clicking through.
Tom did get quite a bit of traffic and sign ups with this simple website.
There’s a big lesson from this. If you don’t have a lot of money for a website, or you want to do it yourself – make it as professional as possible and HAVE A CALL TO ACTION! In this case it’s the invitation to sign up for access to “Resources to Play a Bigger Game.”
So, if it was successul, why did he want it redesigned?
- So he could easily update it himself.
- To incorporte a blog.
- A more professional and polished look.
Now for me, it was really fun because I know him pretty well (we’ve been married for 33 years). He also PAID me – woo hoo! And, I got to pick out some great photos from our trips over the years to incorporate into the design. (All of the photos on the home page were taken with my iPhone!!!)
With the new structure of YourPurposeGuide.com Tom has more control over the content (thank God, this way I don’t have to log into Dreamweaver and update an html page everytime he needs something changed!)
This version will last him for years to come. And now that he has a zillion certifications and has some amazing clients – it’s just plain fun for him to update.