I love telling people what I do now. It used to be I’d say I design websites. At that point I think I start to sound like the adults in the Charlie Brown cartoons… “wah wah, wah wah, wah waaah..”
How many web designers are there? Oh, about a zillion!
When I say Purposeful Online Marketing – it intrigues folks. What is Purposeful Online Marketing?
Well, I like to help people who love what they do express that “purposefully” online. These days it’s not just a website any longer! The social networking websites have captured the eyeballs of such a great majority of folks online that it’s a must to explore what implications that has on your business.
I say “explore” because it’s different for all markets, and people. For instance, pets is a great topic for Facebook. But if a pet business owner loathes the idea of using Facebook, it’s just not a good idea to force it (at least in my humble opinion!) I’d have that person explore FaceBook by browsing around. See if they find any groups or people that they find interesting. Usually with some time, they begin to see the value and want to jump in.
If you’re more business focused, say you write resumes, LinkedIn is the place to start and work. LinkedIn has the greatest number of affluent, college educated folks using their site.
And Twitter. A strange animal to be sure. If your personality is such that you love to give advice, educate and do it off the cuff – then, in my opinion it’s great. I think it’s worth trying out. Over half of the folks who sign up for Twitter, tweet just a few times and then abandon it. And then there are others who have made amazing relationships they never would have if it wasn’t for Twitter. Of course, if you have a company that people may be tweeting about, it’s important to be aware of that and be ready to make connections with people who are discussing you or your brand.
And blogging… I obviously love it. I love to sit down and just let the topic I have in my mind flow. That way I know I’m being authentic. You know how terrible it is when you are sitting through a speech that’s clearly been written out and the presenter is almost reading it? That’s what it’s like if you try to sell yourself, or your products in a blog. People like it when you’re yourself and make analogies between your personal interests and your product or service. (Like the Green Bay Packers entry I did last time, and the cheesehat I put on my picture!) I mean, who can forget a cheesehat?
So, what can YOU think of that will entertain and educate people at the same time? Let me know and I’ll let you know what I think of it!