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TekMiss 5 Rules of Engagement for Online Success
- Be Authentic: auÂ·thenÂ·tic: not false or copied; genuine; real
There is no way around this. Itâ€™s Rule #1.Â The Big Kahuna.
If you arenâ€™t 100% honest, genuine and real, you will not be successful online. You cannot copy someone elseâ€™s style. You canâ€™t fake it till you make it. You must be open, honest and true toÂ yourself to be successful in todayâ€™s online environment.
- Be Discerning: disÂ·cern: to distinguish mentally; recognize as distinct or different; discriminateâ€¨
Being authentic requires that you share information about yourself. But you must DISCERN what you want to be part of your personal brand.
For instance, you may be of a certain political persuasion. If this is important in what you do and what you bring to the world then use this as part of your message. If not, leave it alone.
The same goes for religion, politically charged issues, and your personal life. If youâ€™ve, for instance, filed bankruptcy, are divorced or lost your job, make sure you want everyone to know before you mention it.
Itâ€™s better to hesitate because you canâ€™t take it back!â€¨â€¨ Remember that everything, EVERYTHING you do online, (comments on blogs, picture and video uploads,Â FaceBook, etc.,) becomes part of your PERSONAL brand.
- Educate: edÂ·uÂ·cate: to inform
Your tribe will follow you because theyâ€™re interested in who you are and what you do. If your goal is to sell to them, you must gain their trust.
To do this, you must clearly demonstrate your experience and knowledge in your given field by providing useful and actionable information for free.
- Entertain: enÂ·terÂ·tain: to hold theÂ attention of, pleasantly or agreeably; divert; amuse
Your tribe will follow you because you make them feel good.
There are countless ways to entertain your tribe online today. YouTube videos, cartoons, analogies, and personal stories. Your personal stories will make them feel closer to you, and relate to you as someone who has gone through similar experiences.
- Bottom line: People do business with people they KNOW, LIKE AND TRUST