Do you like what you do? Are you happy? Do you love to talk about your company and/or your products? Do people ask you all the time about what you do and how you do it?
If you answered yes to any of the above questions then blogging will be easy for you.
First, you have to get over the notion that blogging has to be perfect – it doesn’t. **
Next you have to decide you WANT to talk about what you do, what you sell, your products, your services and what interests you.
Notice I didn’t say you have to be worried about what other people think of you, your company, your products or services. No no no!
If you worry about what other people think of you, you need a business coach immediately (email me for some references for great coaches)- or go get a “real” job and work for someone else who will do your marketing for you.
** Please notice I didn’t say that you can be sloppy and unprofessional. It’s my assumption that if you’re in business, you’re clear that you should use good grammar, a spell checker and be discerning about what you talk about in person or online (i.e. Is it politically charged or vulgar? If so think HARD before sharing it!)
Go for it – once you get the hang of talking to the world through your blog – it’s kind of addicting. I mean, who doesn’t like to hear themselves talk (blog?)
So blather on – there’s a whole world out there waiting for you – don’t you think?